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A unique Apple marketing campaign for iPhone that you’ve probably never seen

As we await tomorrow’s iPad event, we’re looking back at a playful Apple marketing campaign that you’ve probably never seen. That’s because it ran in a single market at the time: Japan.

It turns out Apple relied on whimsical puppetry to convince Android users to switch to iPhone for a few years. If you haven’t experienced it, the ad campaign is unlike any other marketing campaign from Apple.

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