This is how a famous cosmetics brand portrayed women to publicize a new hair spray in July 1958. And it makes me wonder how long it’s been since I haven’t seen a woman like this in publicity. Just look at it:
- She is having fun, just like a kid, but it doesn’t make her silly.
- She feels free. She feels she can fly high.
- She looks powerful and in control. Nobody pushes on the swing but herself.
- She has a nature and graceful look.
- She is beautiful in a wild and elegant way.
- She is sensual but she’s not just a sex object.
- She’s sitting on a golden swing wearing golden jewelry. She feels powerful.
- She is barefoot. She’s got nothing to hide.
- Her wavy hair is red. She looks like a strong passionate woman.
- Her eyes are open. She is open about the way she feels.
There is so much we can do to change the perception of women in our world… Here are a few thoughts that could make help make it better:
- Be aware about the misuse and manipulation of women in publicity and media.
- Educate our children to be aware about it. Sit with them and teach them to observe.
- Support brands who are in tune with the kind of woman you really feel identified with.
- If you are an entrepreneur, a designer, a photographer, a copywriter, an artist, a model, a publicist… don’t forget the world is the way we make it.